I'm Anthony.
Profile
I am a Senior Strategist and Social Media Team Lead with more than seven years of industry experience, I have worked in some of the biggest global communications agencies in Hong Kong and teams across Greater China, including TBWA, Ogilvy, Publicis and Weber Shandwick.
Experience
I have worked with some of the biggest brands across multiple industry verticals, including technology, F&B, retail, finance, healthcare and hospitality. I have established paid social guidelines for 14 markets for Starbucks, helped maintain an overall positive sentiment for Huawei's corporate global social media accounts during the China–United States trade war as their day-to-day global social strategy lead; launched Wynn Resorts' social media presence in Asia, led the content revamp for Quechua, Decathlon; involved in a 24/7 social crisis monitor for Royal Caribbean International and launched P20 Smartphone series with omni-channel influencer marketing campaign for Huawei Mobile Hong Kong. I also developed strategies and managed social media platforms for brands such as Audi, British Airways, Prudential, and Standard Chartered.
Skills
Strategic planning, social media marketing, digital marketing, integrated marketing, paid social, SEM, content strategy, social listening, social audit, community management, social media crisis management, executive visibility, etc
Tools
Brandwatch, Social Bakers, Sprout Social, Radian6, K-matrix, Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, etc
More about me
Did I mention I am also a freelance photographer (check out my shots here!), coffee addict, camping enthusiast, ultimate foodie and a vinyl lover?
Contact
Email - anthony6gt@gmail.com